... if this idea is great AND you can get it up and running AND it is successful, where do you want to end up with it? While the answer is always subject to change, what is your exit plan should all of the stars line up?
With minimal time and effort, using AWS you can build hosted applications (like Twitter)
If you have the courage to start something on your own, have the sense to focus on one thing and do it better than anyone else.
... I highly encourage my staff to take time from their day as often as possible and come to see me, talk about something, and dig into ways to improve.
Lying is bad, torturing is worse. It is truly that simple.