With a lot of talk about exponential growth (10x) vs. incremental growth (1x) I felt compelled to reiterate a way of thinking that I’ve employed personally and have preached about for several decades now. My hope is that one or more readers challenge it in attempt to prove it incorrect.
Here it is in the simplest form. Work gets done during business hours, Growth gets done outside of those hours.
At VoIP Supply we have often had “building your future” nights where we tackle growth projects either in the company or on the company. There are so many things to work on that just won’t make it to the top of the list when everyone is busy taking care of customers and operating a solid and growing business, as we do each day.
Every interviewee at VoIP Supply talks about career path and where they want to get to as their tenure grows and they become part of our family, but rarely do they highlight how and more importantly when they plan on doing what is required to climb that ladder or cut their own path.
You may grow incrementally during the day working on some projects that help grow the business, surely that is the case, but to really grow in an exponential manner you need to do so once the noise dies down and the distractions are gone. There is no other way without sacrificing in some other area where you are needed during the day.
If you have chosen a profession of some sort, it is your duty (in my opinion) to become the absolute best at that profession. No pro athlete expects to improve solely during the game and skip practice and training, why would you?
Practice, study, read, strategize, collaborate, experiment and discuss if you really truly want to get better at what you do and choose the path you say that you want to go down. You must invest in your future and that means sacrificing some (not all) of your evenings, weekends and personal time.
If you want to be a better leader, study leadership, read about other great leaders, best practices and practical application of those skills.
If you want to grow a new channel, division or team within your department or company, don’t expect it to just happen during the day. Put in the effort and investment of time required to grow for your own benefit and the benefit of those depending on you to be the professional you say that you are.
You may then and only then reap the rewards of exponential growth, personally, professionally and within your business.